Biblio
Users search for multimedia content with different underlying motivations or intentions. Study of user search intentions is an emerging topic in information retrieval since understanding why a user is searching for a content is crucial for satisfying the user's need. In this paper, we aimed at automatically recognizing a user's intent for image search in the early stage of a search session. We designed seven different search scenarios under the intent conditions of finding items, re-finding items and entertainment. We collected facial expressions, physiological responses, eye gaze and implicit user interactions from 51 participants who performed seven different search tasks on a custom-built image retrieval platform. We analyzed the users' spontaneous and explicit reactions under different intent conditions. Finally, we trained machine learning models to predict users' search intentions from the visual content of the visited images, the user interactions and the spontaneous responses. After fusing the visual and user interaction features, our system achieved the F-1 score of 0.722 for classifying three classes in a user-independent cross-validation. We found that eye gaze and implicit user interactions, including mouse movements and keystrokes are the most informative features. Given that the most promising results are obtained by modalities that can be captured unobtrusively and online, the results demonstrate the feasibility of deploying such methods for improving multimedia retrieval platforms.
The Netflix experience is driven by a number of recommendation algorithms: personalized ranking, page generation, similarity, ratings, search, etc. On the January 6th, 2016 we simultaneously launched Netflix in 130 new countries around the world, which brought the total to over 190 countries. Preparing for such a rapid expansion while ensuring each algorithm was ready to work seamlessly created new challenges for our recommendation and search teams. In this talk, we will highlight the four most interesting challenges we encountered in making our algorithms operate globally and how this improved our ability to connect members worldwide with stories they'll love. In particular, we will dive into the problems of uneven availability across catalogs, balancing personal and cultural tastes, handling language, and tracking quality of recommendations. Uneven catalog availability is a challenge because many recommendation algorithms assume that people could interact with any item and then use the absence of interaction implicitly or explicitly as negative information in the model. However, this assumption does not hold globally and across time where item availability differs. Running algorithms globally means needing a notion of location so that we can handle local variations in taste while also providing a good basis for personalization. Language is another challenge in recommending video content because people can typically only enjoy content that has assets (audio, subtitles) in languages they understand. The preferences for how people enjoy such content also vary between people and depend on their familiarity with a language. Also, while would like our recommendations to work well for every one of our members, tracking quality becomes difficult because with so many members in so many countries speaking so many languages, it can be hard to determine when an algorithm or system is performing sub-optimally for some subset of them. Thus, to support this global launch, we examined each and every algorithm that is part of our service and began to address these challenges.