Biblio

The market landscape has undergone dramatic change because of globalization, shifting marketing conditions, cost pressure, increased competition, and volatility. Transforming the operation of businesses has been possible because of the astonishing speed at which technology has witnessed the change. The automotive industry is on the edge of a revolution. The increased customer expectations, changing ownership, self-driving vehicles and much more have led to the transformation of automobiles, applications, and services from artificial intelligence, sensors, RFID to big data analysis. Large automobiles industries have been emphasizing the collection of data to gain insight into customer's expectations, preferences, and budgets alongside competitor's policies. Statistical methods can be applied to historical data, which has been gathered from various authentic sources and can be used to identify the impact of fixed and variable marketing investments and support automakers to come up with a more effective, precise, and efficient approach to target customers. Proper analysis of supply chain data can disclose the weak links in the chain enabling to adopt timely countermeasures to minimize the adverse effects. In order to fully gain benefit from analytics, the collaboration of a detailed set of capabilities responsible for intersecting and integrating with multiple functions and teams across the business is required. The effective role played by big data analysis in the automobile industry has also been expanded in the research paper. The research paper discusses the scope and challenges of big data. The paper also elaborates on the working technology behind the concept of big data. The paper illustrates the working of MapReduce technology that executes in the back end and is responsible for performing data mining.

Real-time discovery of all different types of unique attributes within unstructured data is a challenging problem to solve when dealing with multiple petabytes of unstructured data volume everyday. Popular discovery solutions such as the creation of offline jobs to uniquely identify attributes or running aggregation queries on raw data sets limits real time discovery use-cases and often results into poor resource utilization. The discovery information must be treated as a parallel problem to just storing raw data sets efficiently onto back-end big data systems. Solving the discovery problem by creating a parallel discovery data store infrastructure has multiple benefits as it allows such to channel the actual search queries against the raw data set in much more funneled manner instead of being widespread across the entire data sets. Such focused search queries and data separation are far more performant and requires less compute and memory footprint.

Now-a-days for most of the organizations across the globe, two important IT initiatives are: Big Data Analytics and Cloud Computing. Big Data Analytics can provide valuables insight that can create competitiveness and generate increased revenues. Cloud Computing can enhance productivity and efficiencies thus reducing cost. Cloud Computing offers groups of servers, storages and various networking resources. It enables environment of Big Data to processes voluminous, high velocity and varied formats of Big Data.