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2016. Impact of the Physical Web and BLE Beacons. Proceedings of the 5th Annual Conference on Research in Information Technology. :53–53.
The Physical Web is a project announced by Google's Chrome team that essentially provides a framework to discover "smart" physical objects (e.g. vending machines, classroom, conference room, cafeteria etc.) and interact with specific, contextual content without having to resort to downloading a specific app. A common app such as the open source and freely available Physical Web app on the Google Play Store or the BKON Browser on the Apple App Store, can access nearby beacons. A current work-in-progress at the University of Maui College is developing a campus-wide prototype of beacon technology using Eddystone-URL and EID protocol from various beacon vendors.