Biblio

Today, the Internet covers worldwide. All over the world, people prefer an E-commerce platform to buy or sell their products. Therefore, cybercrime has become the center of attraction for cyber attackers in cyberspace. Phishing is one such technique where the unidentified structure of the Internet has been used by attackers/criminals that intend to deceive users with the use of the illusory website and emails for obtaining their credentials (like account numbers, passwords, and PINs). Consequently, the identification of a phishing or legitimate web page is a challenging issue due to its semantic structure. In this paper, a phishing detection system is implemented using deep learning techniques to prevent such attacks. The system works on URLs by applying a convolutional neural network (CNN) to detect the phishing webpage. In paper [19] the proposed model has achieved 97.98% accuracy whereas our proposed system achieved accuracy of 98.00% which is better than earlier model. This system doesn’t require any feature engineering as the CNN extract features from the URLs automatically through its hidden layers. This is other advantage of the proposed system over earlier reported in [19] as the feature engineering is a very time-consuming task.

Recent methods for learning vector space representations of words, word embedding, such as GloVe and Word2Vec have succeeded in capturing fine-grained semantic and syntactic regularities. We analyzed the effectiveness of these methods for e-commerce recommender systems by transferring the sequence of items generated by users' browsing journey in an e-commerce website into a sentence of words. We examined the prediction of fine-grained item similarity (such as item most similar to iPhone 6 64GB smart phone) and item analogy (such as iPhone 5 is to iPhone 6 as Samsung S5 is to Samsung S6) using real life users' browsing history of an online European department store. Our results reveal that such methods outperform related models such as singular value decomposition (SVD) with respect to item similarity and analogy tasks across different product categories. Furthermore, these methods produce a highly condensed item vector space representation, item embedding, with behavioral meaning sub-structure. These vectors can be used as features in a variety of recommender system applications. In particular, we used these vectors as features in a neural network based models for anonymous user recommendation based on session's first few clicks. It is found that recurrent neural network that preserves the order of user's clicks outperforms standard neural network, item-to-item similarity and SVD (recall@10 value of 42% based on first three clicks) for this task.