Biblio

In this paper, we propose a hybrid collaborative filtering recommendation algorithm based on heuristic similarity and trust measure, in order to alleviate the problem of data sparsity, cold start and trust measure. Firstly, a new similarity measure is implemented by weighted fusion of multiple similarity influence factors obtained from the rating matrix, so that the similarity measure becomes more accurate. Then, a user trust relationship computing model is implemented by constructing the user's trust network based on the trust propagation theory. On this basis, a SIMT collaborative filtering algorithm is designed which integrates trust and similarity instead of the similarity in traditional collaborative filtering algorithm. Further, an improved K nearest neighbor recommendation based on clustering algorithm is implemented for generation of a better recommendation list. Finally, a comparative experiment on FilmTrust dataset shows that the proposed algorithm has improved the quality and accuracy of recommendation, thus overcome the problem of data sparsity, cold start and trust measure to a certain extent.

Recommender system is to suggest items that might be interest of the users in social networks. Collaborative filtering is an approach that works based on similarity and recommends items liked by other similar users. Trust model adopts users' trust network in place of similarity. Multi-faceted trust model considers multiple and heterogeneous trust relationship among the users and recommend items based on rating exist in the network of trustees of a specific facet. This paper applies genetic algorithm to estimate parameters of multi-faceted trust model, in which the trust weights are calculated based on the ratings and the trust network for each facet, separately. The model was built on Epinions data set that includes consumers' opinion, rating for items and the web of trust network. It was used to predict users' rating for items in different facets and root mean squared of prediction error (RMSE) was considered as a measure of performance. Empirical evaluations demonstrated that multi-facet models improve performance of the recommender system.