Biblio
Filters: Keyword is adaptive location obfuscation mechanism [Clear All Filters]
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2018. Tracking location privacy leakage of mobile ad networks at scale. IEEE INFOCOM 2018 - IEEE Conference on Computer Communications Workshops (INFOCOM WKSHPS). :1–2.
The online advertising ecosystem is built upon the massive data collection of ad networks to learn the properties of users for targeted ad deliveries. Existing efforts have investigated the privacy leakage behaviors of mobile ad networks. However, there lacks a large-scale measurement study to evaluate the scale of privacy leakage through mobile ads. In this work, we present a study of the potential privacy leakage in location-based mobile advertising services based on a large-scale measurement. We first introduce a threat model in the mobile ad ecosystem, and then design a measurement system to perform extensive threat measurements and assessments. To counteract the privacy leakage threats, we design and implement an adaptive location obfuscation mechanism, which can be used to obfuscate location data in real-time while minimizing the impact to mobile ad businesses.
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2018. Tracking location privacy leakage of mobile ad networks at scale. IEEE INFOCOM 2018 - IEEE Conference on Computer Communications Workshops (INFOCOM WKSHPS). :1–2.
The online advertising ecosystem is built upon the massive data collection of ad networks to learn the properties of users for targeted ad deliveries. Existing efforts have investigated the privacy leakage behaviors of mobile ad networks. However, there lacks a large-scale measurement study to evaluate the scale of privacy leakage through mobile ads. In this work, we present a study of the potential privacy leakage in location-based mobile advertising services based on a large-scale measurement. We first introduce a threat model in the mobile ad ecosystem, and then design a measurement system to perform extensive threat measurements and assessments. To counteract the privacy leakage threats, we design and implement an adaptive location obfuscation mechanism, which can be used to obfuscate location data in real-time while minimizing the impact to mobile ad businesses.