Biblio

Most traditional recommendation algorithms only consider the binary relationship between users and projects, these can basically be converted into score prediction problems. But most of these algorithms ignore the users's interests, potential work factors or the other social factors of the recommending products. In this paper, based on the existing trustworthyness model and similarity measure, we puts forward the concept of trust similarity and design a joint interest-content recommendation framework to suggest users which videos to watch in the online video site. In this framework, we first analyze the user's viewing history records, tags and establish the user's interest characteristic vector. Then, based on the updated vector, users should be clustered by sparse subspace clust algorithm, which can improve the efficiency of the algorithm. We certainly improve the calculation of similarity to help users find better neighbors. Finally we conduct experiments using real traces from Tencent Weibo and Youku to verify our method and evaluate its performance. The results demonstrate the effectiveness of our approach and show that our approach can substantially improve the recommendation accuracy.

In order to improve the accuracy of similarity, an improved collaborative filtering algorithm based on trust and information entropy is proposed in this paper. Firstly, the direct trust between the users is determined by the user's rating to explore the potential trust relationship of the users. The time decay function is introduced to realize the dynamic portrayal of the user's interest decays over time. Secondly, the direct trust and the indirect trust are combined to obtain the overall trust which is weighted with the Pearson similarity to obtain the trust similarity. Then, the information entropy theory is introduced to calculate the similarity based on weighted information entropy. At last, the trust similarity and the similarity based on weighted information entropy are weighted to obtain the similarity combing trust and information entropy which is used to predicted the rating of the target user and create the recommendation. The simulation shows that the improved algorithm has a higher accuracy of recommendation and can provide more accurate and reliable recommendation service.