Biblio

Researchers and industry experts are looking at how to improve a shopper's experience and a store's revenue by leveraging and integrating technologies at the edges of the network, such as Internet-of-Things (IoT) devices, cloud-based systems, and mobile applications. The integration of IoT technology can now be used to improve purchasing incentives through the use of electronic coupons. Research has shown that targeted electronic coupons are the most effective and coupons presented to the shopper when they are near the products capture the most shoppers' dollars. Although it is easy to imagine coupons being broadcast to a shopper's mobile device over a low-power wireless channel, such a solution must be able to advertise many products, target many individual shoppers, and at the same time, provide shoppers with their desired level of privacy. To support this type of IoT-enabled shopping experience, we have designed Aggio, an electronic coupon distribution system that enables the distribution of localized, targeted coupons while supporting user privacy and security. Aggio uses cryptographic mechanisms to not only provide security but also to manage shopper groups e.g., bronze, silver, and gold reward programs) and minimize resource usage, including bandwidth and energy. The novel use of cryptographic management of coupons and groups allows Aggio to reduce bandwidth use, as well as reduce the computing and energy resources needed to process incoming coupons. Through the use of local coupon storage on the shopper's mobile device, the shopper does not need to query the cloud and so does not need to expose all of the details of their shopping decisions. Finally, the use of privacy preserving communication between the shopper's mobile device and the CouponHubs that are distributed throughout the retail environment allows the shopper to expose their location to the store without divulging their location to all other shoppers present in the store.

Nowadays, online reviews have become one of the vital elements for customers to do online shopping. Organizations and individuals use this information to buy the right products and make business decisions. This has influenced the spammers or unethical business people to create false reviews and promote their products to out-beat competitions. Sophisticated systems are developed by spammers to create bulk of spam reviews in any websites within hours. To tackle this problem, studies have been conducted to formulate effective ways to detect the spam reviews. Various spam detection methods have been introduced in which most of them extracts meaningful features from the text or used machine learning techniques. These approaches gave little importance on extracted feature type and processing rate. NetSpam[1] defines a framework which can classify the review dataset based on spam features and maps them to a spam detection procedure which performs better than previous works in predictive accuracy. In this work, a method is proposed that can improve the processing rate by applying a distributed approach on review dataset using MapReduce feature. Parallel programming concept using MapReduce is used for processing big data in Hadoop. The solution involves parallelising the algorithm defined in NetSpam and it defines a spam detection procedure with better predictive accuracy and processing rate.

An increasing number of people are using online social networking services (SNSs), and a significant amount of information related to experiences in consumption is shared in this new media form. Text mining is an emerging technique for mining useful information from the web. We aim at discovering in particular tweets semantic patterns in consumers' discussions on social media. Specifically, the purposes of this study are twofold: 1) finding similarity and dissimilarity between two sets of textual documents that include consumers' sentiment polarities, two forms of positive vs. negative opinions and 2) driving actual content from the textual data that has a semantic trend. The considered tweets include consumers' opinions on US retail companies (e.g., Amazon, Walmart). Cosine similarity and K-means clustering methods are used to achieve the former goal, and Latent Dirichlet Allocation (LDA), a popular topic modeling algorithm, is used for the latter purpose. This is the first study which discover semantic properties of textual data in consumption context beyond sentiment analysis. In addition to major findings, we apply LDA (Latent Dirichlet Allocations) to the same data and drew latent topics that represent consumers' positive opinions and negative opinions on social media.