Visible to the public User Disbelief in Privacy Paradox: Heuristics That Determine Disclosure

TitleUser Disbelief in Privacy Paradox: Heuristics That Determine Disclosure
Publication TypeConference Paper
Year of Publication2016
AuthorsGambino, Andrew, Kim, Jinyoung, Sundar, S. Shyam, Ge, Jun, Rosson, Mary Beth
Conference NameProceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems
Date PublishedMay 2016
PublisherACM
Conference LocationNew York, NY, USA
ISBN Number978-1-4503-4082-3
Keywordscognitive heuristics, information disclosure, Internet security, predictability, privacy, privacy paradox, pubcrawl, Resiliency, Scalability, Security Heuristics
AbstractWe conducted a series of in-depth focus groups wherein users provided rationales for their own online privacy behaviors. Our data suggest that individuals often take action with little thought or evaluation, even showing surprise when confronted with their own behaviors. Our analysis yielded a battery of cognitive heuristics, i.e., mental shortcuts / rules of thumb, that users seem to employ when they disclose or withhold information at the spur of the moment. A total of 4 positive heuristics (promoting disclosure) and 4 negative heuristics (inhibiting disclosure) were discovered. An understanding of these heuristics can be valuable for designing interfaces that promote secure and trustworthy computing.
URLhttps://dl.acm.org/doi/10.1145/2851581.2892413
DOI10.1145/2851581.2892413
Citation Keygambino_user_2016