I'Ll Be Watching You: Policing the Line Between Personalization and Privacy

Personalization, recommendations, and user modeling can be pow- erful tools to improve people?s experiences with technology and to help them nd information. However, we also know that people underestimate how much of their personal information is used by our technology and they generally do not understand how much algorithms can discover about them. Both privacy and ethical tech- nology have issues of consent at their heart. This talk will look at how to consider issues of privacy and consent when users cannot explicitly state their preferences, The Creepy Factor, and how to balance users? concerns with the bene ts personalized technology can o er.