Towards Behavioral Privacy: How to Understand AI's Privacy Threats in Ubiquitous Computing

Human behavior is increasingly sensed and recorded and used to create models that accurately predict the behavior of consumers, employees, and citizens. While behavioral models are important in many domains, the ability to predict individuals' behavior is in the focus of growing privacy concerns. The legal and technological measures for privacy do not adequately recognize and address the ability to infer behavior and traits. In this position paper, we first analyze the shortcoming of existing privacy theories in addressing AI's inferential abilities. We then point to legal and theoretical frameworks that can adequately describe the potential of AI to negatively affect people's privacy. We then present a technical privacy measure that can help bridge the divide between legal and technical thinking with respect to AI and privacy.