A Human Information-Processing Analysis of Online Deception Detection - January 2016
Public Audience
Purpose: To highlight project progress. Information is generally at a higher level which is accessible to the interested public. All information contained in the report (regions 1-3) is a Government Deliverable/CDRL.
PI(s): Robert W. Proctor, Ninghui Li
Researchers: Jing Chen; Weining Yang; Aiping Xiong; Wanling Zou
HARD PROBLEM(S) ADDRESSED
- Human Behavior - Predicting individual users’ judgments and decisions regarding possible online deception. Our research addresses this problem within the context of examining user decisions with regard to phishing attacks. This work is grounded within the scientific literature on human decision-making processes.
PUBLICATIONS
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Aiping Xiong, Weining Yang, Ninghui Li, Robert W. Proctor. 2015. Directing Users’ Attention to Combat Phishing Attacks. Society for Computers in Psychology.
ACCOMPLISHMENT HIGHLIGHTS
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We completed the field experiment investigating the effectiveness of a phishing warning interface. The results confirmed the preliminary conclusion that the new warning interface is effective at preventing users from entering their personal information into a fraudulent web site.
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We collected additional data for the online survey evaluating domain highlighting, in which participants judged the safety of web pages. The results indicated that highlighting did not significantly improve detection of fake web sites, although directing participants to look at the address bar did improve detection of fraudulent sites.
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We started a laboratory experiment similar to the online survey of domain highlighting in which we are collecting eye-tracking data. These data will allow us to evaluate the extent to which a user’s attention is drawn to the address bar and whether having been phished previously has an impact on whether participants look at the address bar.