Semantically-enhanced Advertisement Recommender Systems in Social Networks

Providing recommendations on social systems has been in the spotlight of both academics and industry for some time already. Social network giants like Facebook, LinkedIn, Myspace, etc., are eager to find the silver bullet of recommendation. These applications permit clients to shape a few certain social networks through their day-by-day social cooperative communications. In the meantime, today's online experience depends progressively on social association. One of the main concerns in social network is establishing a successful business plan to make more profit from the social network. Doing a business on every platform needs a good business plan with some important solutions such as advertise the products or services of other companies which would be a kind of marketing for those external businesses. In this study a philosophy of a system speaking to of a comprehensive structure of advertisement recommender system for social networks will be presented. The framework uses a semantic logic to provide the recommended products and this capability can differentiate the recommender part of the framework from classical recommender methods. Briefly, the framework proposed in this study has been designed in a form that can generate advertisement recommendations in a simplified and effective way for social network users.