Biblio

Trust network is widely considered to be one of the most important aspects of social networks. It has many applications in the field of recommender systems and opinion formation. Few researchers have addressed the problem of trust/distrust prediction and, it has not yet been established whether the similarity measures can do trust prediction. The present paper aims to validate that similar users have related trust relationships. To predict trust relations between two users, the LookLike algorithm was introduced. Then we used the LookLike algorithm results as new features for supervised classifiers to predict the trust/distrust label. We chose a list of similarity measures to examined our claim on four real-world trust network datasets. The results demonstrated that there is a strong correlation between users' similarity and their opinion on trust networks. Due to the tight relation between trust prediction and truth discovery, we believe that our similarity-based algorithm could be a promising solution in their challenging domains.

Individuals may change their opinion in effect of a wide range of factors like interaction with peer groups, governmental policies and personal intentions. Works in this area mainly focus on individuals in social network and their interactions while neglect other factors. In this paper we have introduced an opinion formation model that consider the internal tendency as a personal feature of individuals in social network. In this model agents may trust, distrust or be neutral to their neighbors. They modify their opinion based on the opinion of their neighbors, trust/distrust to them while considering the internal tendency. The results of simulation show that this model can predict the opinion of social network especially when the average of nodal degree and clustering coefficient are high enough. Since this model can predict the preferences of individuals in market, it can be used to define marketing and production strategy.