Biblio

Due to the evolution of LED lighting and information technology, the application of media facades has expanded rapidly. Despite the positive aspects of media facades, the growth of them can cause light pollution and add to the confusion of the city. This study analyzes the Seoul case which implements citywide management with a master plan for media facades. Through this, the study aims to investigate the meaning of citywide management of media facades installed on individual buildings. Firstly, it investigates the conditions of media facades in Seoul City. The identified problems prove the necessity of the citywide management for media facades. Secondly, it analyzed the progress of media facades regulation of Seoul City. Management target has changed from the indiscreet installation for the individual media facades to further inducing the attractive media facade for overall Seoul City. For this, the 'Seoul Media Facade Management MasterPlan' was drafted to establish citywide management by the Seoul government. Thirdly, it analyzed the MasterPlan. The management tools in the MasterPlan are classified into regional management, elemental management, and specialization plans, each having detailed approaches. Finally, the study discussed the meaning of citywide management in the aspect that media facades are the cultural asset to the city, that the regional differentiation is adopted, and that the continuous maintenance for both of the hardware and content) is important. Media facades utilizing the facade of buildings are recognized as an element of urban landscapes securing the publicness, contributing to the vitalization of the area, and finally providing pleasure to the citizens.