Visible to the public Biblio

Filters: Author is Olga A. Zielinska  [Clear All Filters]
2016-04-10
Olga A. Zielinska, Allaire K. Welk, Emerson Murphy-Hill, Christopher B. Mayhorn.  2016.  A temporal analysis of persuasion principles in phishing emails. Human Factors and Ergonomics Society 60th Annual Meeting.

Eight hundred eighty-seven phishing emails from Arizona State University, Brown University, and Cornell University were assessed by two reviewers for Cialdini’s six principles of persuasion: authority, social proof, liking/similarity, commitment/consistency, scarcity, and reciprocation. A correlational analysis of email characteristics by year revealed that the persuasion principles of commitment/consistency and scarcity have increased over time, while the principles of reciprocation and social proof have decreased over time. Authority and liking/similarity revealed mixed results with certain characteristics increasing and others decreasing. Results from this study can inform user training of phishing emails and help cybersecurity software to become more effective. 

2015-07-06
Christopher B. Mayhorn, Emerson Murphy-Hill, Olga A. Zielinska, Allaire K. Welk.  2015.  The social engineering behind phishing. The Next Wave.
2015-04-02
Christopher B. Mayhorn, Allaire K. Welk, Olga A. Zielinska, Emerson Murphy-Hill.  2015.  Assessing individual differences in a phishing detection task. International Ergonomics Association.