The computational algorithms that analyze our personal data online and in myriad medical, credit card, and other databases can make it increasingly easy to infer personal, intimate details about us (such as our personality, political ideology, or sexual preference) from seemingly mundane data (such as which pages someone has "Liked" on Facebook). People may not notice or know about these risks, and if they do, they must make ongoing decisions about which algorithms they may be providing with their personal information, which to ignore, and which to decry as invasive or unethical.