Biblio
The security field relies on user studies, often including survey questions, to query end users' general security behavior and experiences, or hypothetical responses to new messages or tools. Self-report data has many benefits – ease of collection, control, and depth of understanding – but also many well-known biases stemming from people's difficulty remembering prior events or predicting how they might behave, as well as their tendency to shape their answers to a perceived audience. Prior work in fields like public health has focused on measuring these biases and developing effective mitigations; however, there is limited evidence as to whether and how these biases and mitigations apply specifically in a computer-security context. In this work, we systematically compare real-world measurement data to survey results, focusing on an exemplar, well-studied security behavior: software updating. We align field measurements about specific software updates (n=517,932) with survey results in which participants respond to the update messages that were used when those versions were released (n=2,092). This allows us to examine differences in self-reported and observed update speeds, as well as examining self-reported responses to particular message features that may correlate with these results. The results indicate that for the most part, self-reported data varies consistently and systematically with measured data. However, this systematic relationship breaks down when survey respondents are required to notice and act on minor details of experimental manipulations. Our results suggest that many insights from self-report security data can, when used with care, translate to real-world environments; however, insights about specific variations in message texts or other details may be more difficult to assess with surveys.
Accurately modeling human decision-making in security is critical to thinking about when, why, and how to recommend that users adopt certain secure behaviors. In this work, we conduct behavioral economics experiments to model the rationality of end-user security decision-making in a realistic online experimental system simulating a bank account. We ask participants to make a financially impactful security choice, in the face of transparent risks of account compromise and benefits offered by an optional security behavior (two-factor authentication). We measure the cost and utility of adopting the security behavior via measurements of time spent executing the behavior and estimates of the participant's wage. We find that more than 50% of our participants made rational (e.g., utility optimal) decisions, and we find that participants are more likely to behave rationally in the face of higher risk. Additionally, we find that users' decisions can be modeled well as a function of past behavior (anchoring effects), knowledge of costs, and to a lesser extent, users' awareness of risks and context (R2=0.61). We also find evidence of endowment effects, as seen in other areas of economic and psychological decision-science literature, in our digital-security setting. Finally, using our data, we show theoretically that a "one-size-fits-all" emphasis on security can lead to market losses, but that adoption by a subset of users with higher risks or lower costs can lead to market gains.