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2022-09-30
Xin, Chen, Xianda, Liu, Yiheng, Jiang, Chen, Wang.  2021.  The Trust Evaluation and Anomaly Detection Model of Industrial Control Equipment Based on Multiservice and Multi-attribute. 2021 7th International Conference on Computer and Communications (ICCC). :1575–1581.
In the industrial control system, in order to solve the problem that the installation of smart devices in a transparent environment are faced with the unknown attack problems, because most of the industrial control equipment to detect unknown risks, Therefore, by studying the security protection of the current industrial control system and the trust mechanism that should be widely used in the Internet of things, this paper presents the abnormal node detection mode based on comprehensive trust applied to the industrial control system scenarios. This model firstly proposes a model, which fuses direct and indirect trust values into current trust values through support algorithm and vector similarity algorithm, and then combines them with historical trust values, and gives the calculation method of each trust value. Finally, a method to determine abnormal nodes based on comprehensive trust degree is given to realize a detection process for all industrial control nodes. By analyzing the real data case provided by Melbourne Water, it is concluded that this model can improve the detection range and detection accuracy of abnormal nodes. It can accurately judge and effectively resist malicious behavior and also have a good resistance to aggression.
2022-09-20
Chen, Lei, Yuan, Yuyu, Jiang, Hongpu, Guo, Ting, Zhao, Pengqian, Shi, Jinsheng.  2021.  A Novel Trust-based Model for Collaborative Filtering Recommendation Systems using Entropy. 2021 8th International Conference on Dependable Systems and Their Applications (DSA). :184—188.
With the proliferation of false redundant information on various e-commerce platforms, ineffective recommendations and other untrustworthy behaviors have seriously hindered the healthy development of e-commerce platforms. Modern recommendation systems often use side information to alleviate these problems and also increase prediction accuracy. One such piece of side information, which has been widely investigated, is trust. However, it is difficult to obtain explicit trust relationship data, so researchers infer trust values from other methods, such as the user-to-item relationship. In this paper, addressing the problems, we proposed a novel trust-based recommender model called UITrust, which uses user-item relationship value to improve prediction accuracy. With the improvement the traditional similarity measures by employing the entropies of user and item history ratings to reflect the global rating behavior on both. We evaluate the proposed model using two real-world datasets. The proposed model performs significantly better than the baseline methods. Also, we can use the UITrust to alleviate the sparsity problem associated with correlation-based similarity. In addition to that, the proposed model has a better computational complexity for making predictions than the k-nearest neighbor (kNN) method.
2022-08-12
Yang, Liu, Zhang, Ping, Tao, Yang.  2021.  Malicious Nodes Detection Scheme Based On Dynamic Trust Clouds for Wireless Sensor Networks. 2021 6th International Symposium on Computer and Information Processing Technology (ISCIPT). :57—61.
The randomness, ambiguity and some other uncertainties of trust relationships in Wireless Sensor Networks (WSNs) make existing trust management methods often unsatisfactory in terms of accuracy. This paper proposes a trust evaluation method based on cloud model for malicious node detection. The conversion between qualitative and quantitative sensor node trust degree is achieved. Firstly, nodes cooperate with each other to establish a standard cloud template for malicious nodes and a standard cloud template for normal nodes, so that malicious nodes have a qualitative description to be either malicious or normal. Secondly, the trust cloud template obtained during the interactions is matched against the previous standard templates to achieve the detection of malicious nodes. Simulation results demonstrate that the proposed method greatly improves the accuracy of malicious nodes detection.
2022-06-09
Dizaji, Lida Ghaemi, Hu, Yaoping.  2021.  Building And Measuring Trust In Human-Machine Systems. 2021 IEEE International Conference on Autonomous Systems (ICAS). :1–5.
In human-machine systems (HMS), trust placed by humans on machines is a complex concept and attracts increasingly research efforts. Herein, we reviewed recent studies on building and measuring trust in HMS. The review was based on one comprehensive model of trust – IMPACTS, which has 7 features of intention, measurability, performance, adaptivity, communication, transparency, and security. The review found that, in the past 5 years, HMS fulfill the features of intention, measurability, communication, and transparency. Most of the HMS consider the feature of performance. However, all of the HMS address rarely the feature of adaptivity and neglect the feature of security due to using stand-alone simulations. These findings indicate that future work considering the features of adaptivity and/or security is imperative to foster human trust in HMS.
2022-02-03
Lee, Hyo-Cheol, Lee, Seok-Won.  2021.  Towards Provenance-based Trust-aware Model for Socio-Technically Connected Self-Adaptive System. 2021 IEEE 45th Annual Computers, Software, and Applications Conference (COMPSAC). :761—767.
In a socio-technically connected environment, self-adaptive systems need to cooperate with others to collect information to provide context-dependent functionalities to users. A key component of ensuring safe and secure cooperation is finding trustworthy information and its providers. Trust is an emerging quality attribute that represents the level of belief in the cooperative environments and serves as a promising solution in this regard. In this research, we will focus on analyzing trust characteristics and defining trust-aware models through the trust-aware goal model and the provenance model. The trust-aware goal model is designed to represent the trust-related requirements and their relationships. The provenance model is analyzed as trust evidence to be used for the trust evaluation. The proposed approach contributes to build a comprehensive understanding of trust and design a trust-aware self-adaptive system. In order to show the feasibility of the proposed approach, we will conduct a case study with the crowd navigation system for an unmanned vehicle system.
2021-11-30
Pliatsios, Dimitrios, Sarigiannidis, Panagiotis, Efstathopoulos, Georgios, Sarigiannidis, Antonios, Tsiakalos, Apostolos.  2020.  Trust Management in Smart Grid: A Markov Trust Model. 2020 9th International Conference on Modern Circuits and Systems Technologies (MOCAST). :1–4.
By leveraging the advancements in Information and Communication Technologies (ICT), Smart Grid (SG) aims to modernize the traditional electric power grid towards efficient distribution and reliable management of energy in the electrical domain. The SG Advanced Metering Infrastructure (AMI) contains numerous smart meters, which are deployed throughout the distribution grid. However, these smart meters are susceptible to cyberthreats that aim to disrupt the normal operation of the SG. Cyberattacks can have various consequences in the smart grid, such as incorrect customer billing or equipment destruction. Therefore, these devices should operate on a trusted basis in order to ensure the availability, confidentiality, and integrity of the metering data. In this paper, we propose a Markov chain trust model that determines the Trust Value (TV) for each AMI device based on its behavior. Finally, numerical computations were carried out in order to investigate the reaction of the proposed model to the behavior changes of a device.
2021-06-01
Thakare, Vaishali Ravindra, Singh, K. John, Prabhu, C S R, Priya, M..  2020.  Trust Evaluation Model for Cloud Security Using Fuzzy Theory. 2020 International Conference on Emerging Trends in Information Technology and Engineering (ic-ETITE). :1–4.
Cloud computing is a new kind of computing model which allows users to effectively rent virtualized computing resources on pay as you go model. It offers many advantages over traditional models in IT industries and healthcare as well. However, there is lack of trust between CSUs and CSPs to prevent the extensive implementation of cloud technologies amongst industries. Different models are developed to overcome the uncertainty and complexity between CSP and CSU regarding suitability. Several researchers focused on resource optimization, scheduling and service dependability in cloud computing by using fuzzy logic. But, data storage and security using fuzzy logic have been ignored. In this paper, a trust evaluation model is proposed for cloud computing security using fuzzy theory. Authors evaluates how fuzzy logic increases efficiency in trust evaluation. To validate the effectiveness of proposed FTEM, authors presents a case study of healthcare organization.
2021-03-04
Patil, A. P., Karkal, G., Wadhwa, J., Sawood, M., Reddy, K. Dhanush.  2020.  Design and Implementation of a Consensus Algorithm to build Zero Trust Model. 2020 IEEE 17th India Council International Conference (INDICON). :1—5.

Zero Trust Model ensures each node is responsible for the approval of the transaction before it gets committed. The data owners can track their data while it’s shared amongst the various data custodians ensuring data security. The consensus algorithm enables the users to trust the network as malicious nodes fail to get approval from all nodes, thereby causing the transaction to be aborted. The use case chosen to demonstrate the proposed consensus algorithm is the college placement system. The algorithm has been extended to implement a diversified, decentralized, automated placement system, wherein the data owner i.e. the student, maintains an immutable certificate vault and the student’s data has been validated by a verifier network i.e. the academic department and placement department. The data transfer from student to companies is recorded as transactions in the distributed ledger or blockchain allowing the data to be tracked by the student.

2021-02-01
Rutard, F., Sigaud, O., Chetouani, M..  2020.  TIRL: Enriching Actor-Critic RL with non-expert human teachers and a Trust Model. 2020 29th IEEE International Conference on Robot and Human Interactive Communication (RO-MAN). :604–611.
Reinforcement learning (RL) algorithms have been demonstrated to be very attractive tools to train agents to achieve sequential tasks. However, these algorithms require too many training data to converge to be efficiently applied to physical robots. By using a human teacher, the learning process can be made faster and more robust, but the overall performance heavily depends on the quality and availability of teacher demonstrations or instructions. In particular, when these teaching signals are inadequate, the agent may fail to learn an optimal policy. In this paper, we introduce a trust-based interactive task learning approach. We propose an RL architecture able to learn both from environment rewards and from various sparse teaching signals provided by non-expert teachers, using an actor-critic agent, a human model and a trust model. We evaluate the performance of this architecture on 4 different setups using a maze environment with different simulated teachers and show that the benefits of the trust model.
2021-01-25
Mao, J., Li, X., Lin, Q., Guan, Z..  2020.  Deeply understanding graph-based Sybil detection techniques via empirical analysis on graph processing. China Communications. 17:82–96.
Sybil attacks are one of the most prominent security problems of trust mechanisms in a distributed network with a large number of highly dynamic and heterogeneous devices, which expose serious threat to edge computing based distributed systems. Graphbased Sybil detection approaches extract social structures from target distributed systems, refine the graph via preprocessing methods and capture Sybil nodes based on the specific properties of the refined graph structure. Graph preprocessing is a critical component in such Sybil detection methods, and intuitively, the processing methods will affect the detection performance. Thoroughly understanding the dependency on the graph-processing methods is very important to develop and deploy Sybil detection approaches. In this paper, we design experiments and conduct systematic analysis on graph-based Sybil detection with respect to different graph preprocessing methods on selected network environments. The experiment results disclose the sensitivity caused by different graph transformations on accuracy and robustness of Sybil detection methods.
2020-10-12
Granatyr, Jones, Gomes, Heitor Murilo, Dias, João Miguel, Paiva, Ana Maria, Nunes, Maria Augusta Silveira Netto, Scalabrin, Edson Emílio, Spak, Fábio.  2019.  Inferring Trust Using Personality Aspects Extracted from Texts. 2019 IEEE International Conference on Systems, Man and Cybernetics (SMC). :3840–3846.
Trust mechanisms are considered the logical protection of software systems, preventing malicious people from taking advantage or cheating others. Although these concepts are widely used, most applications in this field do not consider affective aspects to aid in trust computation. Researchers of Psychology, Neurology, Anthropology, and Computer Science argue that affective aspects are essential to human's decision-making processes. So far, there is a lack of understanding about how these aspects impact user's trust, particularly when they are inserted in an evaluation system. In this paper, we propose a trust model that accounts for personality using three personality models: Big Five, Needs, and Values. We tested our approach by extracting personality aspects from texts provided by two online human-fed evaluation systems and correlating them to reputation values. The empirical experiments show statistically significant better results in comparison to non-personality-wise approaches.
2020-10-05
Lowney, M. Phil, Liu, Hong, Chabot, Eugene.  2018.  Trust Management in Underwater Acoustic MANETs based on Cloud Theory using Multi-Parameter Metrics. 2018 International Carnahan Conference on Security Technology (ICCST). :1—5.

With wide applications like surveillance and imaging, securing underwater acoustic Mobile Ad-hoc NETworks (MANET) becomes a double-edged sword for oceanographic operations. Underwater acoustic MANET inherits vulnerabilities from 802.11-based MANET which renders traditional cryptographic approaches defenseless. A Trust Management Framework (TMF), allowing maintained confidence among participating nodes with metrics built from their communication activities, promises secure, efficient and reliable access to terrestrial MANETs. TMF cannot be directly applied to the underwater environment due to marine characteristics that make it difficult to differentiate natural turbulence from intentional misbehavior. This work proposes a trust model to defend underwater acoustic MANETs against attacks using a machine learning method with carefully chosen communication metrics, and a cloud model to address the uncertainty of trust in harsh underwater environments. By integrating the trust framework of communication with the cloud model to combat two kinds of uncertainties: fuzziness and randomness, trust management is greatly improved for underwater acoustic MANETs.

Ahmed, Abdelmuttlib Ibrahim Abdalla, Khan, Suleman, Gani, Abdullah, Hamid, Siti Hafizah Ab, Guizani, Mohsen.  2018.  Entropy-based Fuzzy AHP Model for Trustworthy Service Provider Selection in Internet of Things. 2018 IEEE 43rd Conference on Local Computer Networks (LCN). :606—613.

Nowadays, trust and reputation models are used to build a wide range of trust-based security mechanisms and trust-based service management applications on the Internet of Things (IoT). Considering trust as a single unit can result in missing important and significant factors. We split trust into its building-blocks, then we sort and assign weight to these building-blocks (trust metrics) on the basis of its priorities for the transaction context of a particular goal. To perform these processes, we consider trust as a multi-criteria decision-making problem, where a set of trust worthiness metrics represent the decision criteria. We introduce Entropy-based fuzzy analytic hierarchy process (EFAHP) as a trust model for selecting a trustworthy service provider, since the sense of decision making regarding multi-metrics trust is structural. EFAHP gives 1) fuzziness, which fits the vagueness, uncertainty, and subjectivity of trust attributes; 2) AHP, which is a systematic way for making decisions in complex multi-criteria decision making; and 3) entropy concept, which is utilized to calculate the aggregate weights for each service provider. We present a numerical illustration in trust-based Service Oriented Architecture in the IoT (SOA-IoT) to demonstrate the service provider selection using the EFAHP Model in assessing and aggregating the trust scores.

2020-09-21
Razaque, Abdul, Almiani, Muder, khan, Meer Jaro, Magableh, Basel, Al-Dmour, Ayman, Al-Rahayfeh, Amer.  2019.  Fuzzy-GRA Trust Model for Cloud Risk Management. 2019 Sixth International Conference on Software Defined Systems (SDS). :179–185.
Cloud computing is not adequately secure due to the currently used traditional trust methods such as global trust model and local trust model. These are prone to security vulnerabilities. This paper introduces a trust model based on the fuzzy mathematics and gray relational theory. Fuzzy mathematics and gray relational analysis (Fuzzy-GRA) aims to improve the poor dynamic adaptability of cloud computing. Fuzzy-GRA platform is used to test and validate the behavior of the model. Furthermore, our proposed model is compared to other known models. Based on the experimental results, we prove that our model has the edge over other existing models.
2020-07-30
Reddy, Vijender Busi, Negi, Atul, Venkataraman, S, Venkataraman, V Raghu.  2019.  A Similarity based Trust Model to Mitigate Badmouthing Attacks in Internet of Things (IoT). 2019 IEEE 5th World Forum on Internet of Things (WF-IoT). :278—282.

In Internet of Things (IoT) each object is addressable, trackable and accessible on the Internet. To be useful, objects in IoT co-operate and exchange information. IoT networks are open, anonymous, dynamic in nature so, a malicious object may enter into the network and disrupt the network. Trust models have been proposed to identify malicious objects and to improve the reliability of the network. Recommendations in trust computation are the basis of trust models. Due to this, trust models are vulnerable to bad mouthing and collusion attacks. In this paper, we propose a similarity model to mitigate badmouthing and collusion attacks and show that proposed method efficiently removes the impact of malicious recommendations in trust computation.

2020-07-13
Xiao, Yonggang, Liu, Yanbing.  2019.  BayesTrust and VehicleRank: Constructing an Implicit Web of Trust in VANET. IEEE Transactions on Vehicular Technology. 68:2850–2864.
As Vehicular Ad hoc Network (VANET) features random topology and accommodates freely connected nodes, it is important that the cooperation among the nodes exists. This paper proposes a trust model called Implicit Web of Trust in VANET (IWOT-V) to reason out the trustworthiness of vehicles. Such that untrusted nodes can be identified and avoided when we make a decision regarding whom to follow or cooperate with. Furthermore, the performance of Cooperative Intelligent Transport System (C-ITS) applications improves. The idea of IWOT-V is mainly inspired by web page ranking algorithms such as PageRank. Although there does not exist explicit link structure in VANET because of random topology and dynamic connections, social trust relationship among vehicles exists and an implicit web of trust can be derived. To accomplish the derivation, two algorithms are presented, i.e., BayesTrust and VehicleRank. They are responsible for deriving the local and global trust relationships, respectively. The simulation results show that IWOT-V can accurately identify trusted and untrusted nodes if enough local trust information is collected. The performance of IWOT-V affected by five threat models is demonstrated, and the related discussions are also given.
Grüner, Andreas, Mühle, Alexander, Meinel, Christoph.  2019.  Using Probabilistic Attribute Aggregation for Increasing Trust in Attribute Assurance. 2019 IEEE Symposium Series on Computational Intelligence (SSCI). :633–640.
Identity management is an essential cornerstone of securing online services. Service provisioning relies on correct and valid attributes of a digital identity. Therefore, the identity provider is a trusted third party with a specific trust requirement towards a verified attribute supply. This trust demand implies a significant dependency on users and service providers. We propose a novel attribute aggregation method to reduce the reliance on one identity provider. Trust in an attribute is modelled as a combined assurance of several identity providers based on probability distributions. We formally describe the proposed aggregation model. The resulting trust model is implemented in a gateway that is used for authentication with self-sovereign identity solutions. Thereby, we devise a service provider specific web of trust that constitutes an intermediate approach bridging a global hierarchical model and a locally decentralized peer to peer scheme.
2020-02-26
L, Nirmala Devi, K, Venkata Subbareddy.  2019.  Secure and Composite Routing Strategy through Clustering In WSN. 2019 2nd International Conference on Innovations in Electronics, Signal Processing and Communication (IESC). :119–123.

Due to openness of the deployed environment and transmission medium, Wireless Sensor Networks (WSNs) suffers from various types of security attacks including Denial of service, Sinkhole, Tampering etc. Securing WSN is achieved a greater research interest and this paper proposes a new secure routing strategy for WSNs based on trust model. In this model, initially the sensor nodes of the network are formulated as clusters. Further a trust evaluation mechanism was accomplished for every sensor node at Cluster Head level to build a secure route for data transmission from sensor node to base station. Here the trust evaluation is carried out only at cluster head and also the cluster head is chosen in such a way the node having rich resources availability. The trust evaluation is a composition of the social trust and data trust. Simulation experiments are conducted over the proposed approach and the performance is measured through the performance metrics such as network lifetime, and Malicious Detection Rate. The obtained performance metrics shows the outstanding performance of proposed approach even in the increased malicious behavior of network.

2020-02-10
Odelu, Vanga.  2019.  An Efficient Two-Server Password-Only User Authentication for Consumer Electronic Devices. 2019 IEEE International Conference on Consumer Electronics (ICCE). :1–2.

We propose an efficient and secure two-server password-only remote user authentication protocol for consumer electronic devices, such as smartphones and laptops. Our protocol works on-top of any existing trust model, like Secure Sockets Layer protocol (SSL). The proposed protocol is secure against dictionary and impersonation attacks.

2019-12-09
Yang, Chao, Chen, Xinghe, Song, Tingting, Jiang, Bin, Liu, Qin.  2018.  A Hybrid Recommendation Algorithm Based on Heuristic Similarity and Trust Measure. 2018 17th IEEE International Conference On Trust, Security And Privacy In Computing And Communications/ 12th IEEE International Conference On Big Data Science And Engineering (TrustCom/BigDataSE). :1413–1418.
In this paper, we propose a hybrid collaborative filtering recommendation algorithm based on heuristic similarity and trust measure, in order to alleviate the problem of data sparsity, cold start and trust measure. Firstly, a new similarity measure is implemented by weighted fusion of multiple similarity influence factors obtained from the rating matrix, so that the similarity measure becomes more accurate. Then, a user trust relationship computing model is implemented by constructing the user's trust network based on the trust propagation theory. On this basis, a SIMT collaborative filtering algorithm is designed which integrates trust and similarity instead of the similarity in traditional collaborative filtering algorithm. Further, an improved K nearest neighbor recommendation based on clustering algorithm is implemented for generation of a better recommendation list. Finally, a comparative experiment on FilmTrust dataset shows that the proposed algorithm has improved the quality and accuracy of recommendation, thus overcome the problem of data sparsity, cold start and trust measure to a certain extent.
2019-05-01
Pillutla, H., Arjunan, A..  2018.  A Brief Review of Fuzzy Logic and Its Usage Towards Counter-Security Issues. 2018 International Conference on Wireless Communications, Signal Processing and Networking (WiSPNET). :1-6.

Nowadays, most of the world's population has become much dependent on computers for banking, healthcare, shopping, and telecommunication. Security has now become a basic norm for computers and its resources since it has become inherently insecure. Security issues like Denial of Service attacks, TCP SYN Flooding attacks, Packet Dropping attacks and Distributed Denial of Service attacks are some of the methods by which unauthorized users make the resource unavailable to authorized users. There are several security mechanisms like Intrusion Detection System, Anomaly detection and Trust model by which we can be able to identify and counter the abuse of computer resources by unauthorized users. This paper presents a survey of several security mechanisms which have been implemented using Fuzzy logic. Fuzzy logic is one of the rapidly developing technologies, which is used in a sophisticated control system. Fuzzy logic deals with the degree of truth rather than the Boolean logic, which carries the values of either true or false. So instead of providing only two values, we will be able to define intermediate values.

2018-08-23
Oleshchuk, V..  2017.  A trust-based security enforcement in disruption-tolerant networks. 2017 9th IEEE International Conference on Intelligent Data Acquisition and Advanced Computing Systems: Technology and Applications (IDAACS). 1:514–517.

We propose an approach to enforce security in disruption- and delay-tolerant networks (DTNs) where long delays, high packet drop rates, unavailability of central trusted entity etc. make traditional approaches unfeasible. We use trust model based on subjective logic to continuously evaluate trustworthiness of security credentials issued in distributed manner by network participants to deal with absence of centralised trusted authorities.

2018-05-30
Liu, C., Feng, Y., Fan, M., Wang, G..  2008.  PKI Mesh Trust Model Based on Trusted Computing. 2008 The 9th International Conference for Young Computer Scientists. :1401–1405.

Different organizations or countries maybe adopt different PKI trust model in real applications. On a large scale, all certification authorities (CA) and end entities construct a huge mesh network. PKI trust model exhibits unstructured mesh network as a whole. However, mesh trust model worsens computational complexity in certification path processing when the number of PKI domains increases. This paper proposes an enhanced mesh trust model for PKI. Keys generation and signature are fulfilled in Trusted Platform Module (TPM) for higher security level. An algorithm is suggested to improve the performance of certification path processing in this model. This trust model is less complex but more efficient and robust than the existing PKI trust models.

2018-04-11
Lahbib, A., Toumi, K., Elleuch, S., Laouiti, A., Martin, S..  2017.  Link Reliable and Trust Aware RPL Routing Protocol for Internet of Things. 2017 IEEE 16th International Symposium on Network Computing and Applications (NCA). :1–5.

Internet of Things (IoT) is characterized by heterogeneous devices that interact with each other on a collaborative basis to fulfill a common goal. In this scenario, some of the deployed devices are expected to be constrained in terms of memory usage, power consumption and processing resources. To address the specific properties and constraints of such networks, a complete stack of standardized protocols has been developed, among them the Routing Protocol for Low-Power and lossy networks (RPL). However, this protocol is exposed to a large variety of attacks from the inside of the network itself. To fill this gap, this paper focuses on the design and the integration of a novel Link reliable and Trust aware model into the RPL protocol. Our approach aims to ensure Trust among entities and to provide QoS guarantees during the construction and the maintenance of the network routing topology. Our model targets both node and link Trust and follows a multidimensional approach to enable an accurate Trust value computation for IoT entities. To prove the efficiency of our proposal, this last has been implemented and tested successfully within an IoT environment. Therefore, a set of experiments has been made to show the high accuracy level of our system.

2018-03-26
Hosseinpourpia, M., Oskoei, M. A..  2017.  GA Based Parameter Estimation for Multi-Faceted Trust Model of Recommender Systems. 2017 5th Iranian Joint Congress on Fuzzy and Intelligent Systems (CFIS). :160–165.

Recommender system is to suggest items that might be interest of the users in social networks. Collaborative filtering is an approach that works based on similarity and recommends items liked by other similar users. Trust model adopts users' trust network in place of similarity. Multi-faceted trust model considers multiple and heterogeneous trust relationship among the users and recommend items based on rating exist in the network of trustees of a specific facet. This paper applies genetic algorithm to estimate parameters of multi-faceted trust model, in which the trust weights are calculated based on the ratings and the trust network for each facet, separately. The model was built on Epinions data set that includes consumers' opinion, rating for items and the web of trust network. It was used to predict users' rating for items in different facets and root mean squared of prediction error (RMSE) was considered as a measure of performance. Empirical evaluations demonstrated that multi-facet models improve performance of the recommender system.