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Cyber-Physical Systems Virtual Organization
Read-only archive of site from September 29, 2023.
CPS-VO
data-driven multitouch attribution models
biblio
Multi-touch Attribution in Online Advertising with Survival Theory
Submitted by BrandonB on Mon, 05/04/2015 - 2:18pm
internet
user interaction data
user conversion probability prediction
survival theory
rule-based attribution models
probability
probabilistic framework
Predictive models
online advertising
Multi-touch attribution
Kernel
advertising
Hidden Markov models
Hazards
Gold
digital advertising
data-driven multitouch attribution models
Data models
data handling
commercial advertising monitoring company
advertising data processing
