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Cyber-Physical Systems Virtual Organization
Read-only archive of site from September 29, 2023.
CPS-VO
Multi-touch attribution
biblio
CAMTA: Causal Attention Model for Multi-touch Attribution
Submitted by aekwall on Thu, 05/13/2021 - 10:48am
social networking (online)
Touchpoints
temporal modeling
Multi-touch attribution
causality
Attention
Conversions
advertising
Channel estimation
Data models
Recurrent neural networks
Predictive models
attribution
Metrics
resource management
composability
pubcrawl
Human behavior
biblio
Multi-touch Attribution in Online Advertising with Survival Theory
Submitted by BrandonB on Mon, 05/04/2015 - 1:18pm
internet
user interaction data
user conversion probability prediction
survival theory
rule-based attribution models
probability
probabilistic framework
Predictive models
online advertising
Multi-touch attribution
Kernel
advertising
Hidden Markov models
Hazards
Gold
digital advertising
data-driven multitouch attribution models
Data models
data handling
commercial advertising monitoring company
advertising data processing
