Skip to Main Content Area
CPS-VO
Contact Support
Browse
Calendar
Announcements
Repositories
Groups
Search
Search for Content
Search for a Group
Search for People
Search for a Project
Tagcloud
› Go to login screen
Not a member?
Click here to register!
Forgot username or password?
Cyber-Physical Systems Virtual Organization
Read-only archive of site from September 29, 2023.
CPS-VO
rule-based attribution models
biblio
Multi-touch Attribution in Online Advertising with Survival Theory
Submitted by BrandonB on Mon, 05/04/2015 - 1:18pm
internet
user interaction data
user conversion probability prediction
survival theory
rule-based attribution models
probability
probabilistic framework
Predictive models
online advertising
Multi-touch attribution
Kernel
advertising
Hidden Markov models
Hazards
Gold
digital advertising
data-driven multitouch attribution models
Data models
data handling
commercial advertising monitoring company
advertising data processing
