The recent data revolution is driving many aspects of modern societal and economic progress. Most of this massive data is now stored in the cloud to enable easy access for a myriad of users who wish to share information including, for example, photos, videos, publications, opinions, and scientific data. Unfortunately, this has come at the expense of the user's privacy whose online activity can be used to profile him/her, making large parts of the population an easy target for discrimination and possible persecution.