Natural language privacy policies have become a de facto standard to address expectations of notice and choice on the Web. Yet, there is ample evidence that users generally do not read these policies and that those who occasionally do struggle to understand what they read. Initiatives aimed at addressing this problem through the development of machine implementable standards or other solutions that require website operators to adhere to more stringent requirements have run into obstacles, with many website operators showing reluctance to commit to anything more than what they currently do.
