determine and evaluate potential for harassment to reduce harm to users

As social media permeates our daily life, there has been a sharp rise in the use of social media to humiliate, bully, and threaten others, which has come with harmful consequences such as emotional distress, depression, and suicide. The October 2014 Pew Research survey shows that 73% of adult Internet users have observed online harassment and 40% have experienced it. The prevalence and serious consequences of online harassment present both social and technological challenges.