A Personalized Global Filter To Predict Retweets

Information shared on Twitter is ever increasing and users-recipients are overwhelmed by the number of tweets they receive, many of which of no interest. Filters that estimate the interest of each incoming post can alleviate this problem, for example by allowing users to sort incoming posts by predicted interest (e.g., "top stories" vs. "most recent" in Facebook). Global and personal filters have been used to detect interesting posts in social networks. Global filters are trained on large collections of posts and reactions to posts (e.g., retweets), aiming to predict how interesting a post is for a broad audience. In contrast, personal filters are trained on posts received by a particular user and the reactions of the particular user. Personal filters can provide recommendations tailored to a particular user's interests, which may not coincide with the interests of the majority of users that global filters are trained to predict. On the other hand, global filters are typically trained on much larger datasets compared to personal filters. Hence, global filters may work better in practice, especially with new users, for which personal filters may have very few training instances ("cold start" problem). Following Uysal and Croft, we devised a hybrid approach that combines the strengths of both global and personal filters. As in global filters, we train a single system on a large, multi-user collection of tweets. Each tweet, however, is represented as a feature vector with a number of user-specific features.