Facing parallel market and counterfeit issues by the combined use of blockchain and CP-ABE encryption technologies
| Title | Facing parallel market and counterfeit issues by the combined use of blockchain and CP-ABE encryption technologies |
| Publication Type | Conference Paper |
| Year of Publication | 2019 |
| Authors | Rotondi, Domenico, Saltarella, Marco |
| Conference Name | 2019 Global IoT Summit (GIoTS) |
| Date Published | June 2019 |
| Publisher | IEEE |
| ISBN Number | 978-1-7281-2171-0 |
| Keywords | blockchain, blockchains, brand, brand protection, business models, Collaboration, counterfeit issues, counterfeit products, CP-ABE, CP-ABE encryption technique, cryptocurrencies, cryptocurrency purposes, Distributed databases, distributed fashion, DLT, ethereum, financial data processing, parallel market, policy-based governance, product tagging, product tagging solution, provision trusted information, pubcrawl, Scalability, Small & Medium Enterprises, user experience, value propositions |
| Abstract | Blockchains are emerging technologies that propose new business models and value propositions. Besides their application for cryptocurrency purposes, as distributed ledgers of transactions, they enable new ways to provision trusted information in a distributed fashion. In this paper, we present our product tagging solution designed to help Small & Medium Enterprises (SMEs) protect their brands against counterfeit products and parallel markets, as well as to enhance UX (User Experience) and promote the brand and product.Our solution combines the use of DLT to assure, in a verifiable and permanent way, the trustworthiness and confidentiality of the information associated to the goods and the innovative CP-ABE encryption technique to differentiate accessibility to the product's information. |
| URL | https://ieeexplore.ieee.org/document/8766369 |
| DOI | 10.1109/GIOTS.2019.8766369 |
| Citation Key | rotondi_facing_2019 |
- distributed fashion
- value propositions
- user experience
- Small & Medium Enterprises
- Scalability
- pubcrawl
- provision trusted information
- product tagging solution
- product tagging
- policy-based governance
- parallel market
- financial data processing
- ethereum
- DLT
- blockchain
- Distributed databases
- cryptocurrency purposes
- cryptocurrencies
- CP-ABE encryption technique
- CP-ABE
- counterfeit products
- counterfeit issues
- collaboration
- business models
- brand protection
- brand
- blockchains